Strategic clarity when the stakes are real.
Senior-level judgment for leaders accountable for direction, structure, and scaling — navigating growth, transition, and complexity.
Strategic Clarity · Structure · Leadership Alignment
When Experience stops being enough.
Most leadership challenges don’t show up as crises.
They show up as decisions that feel heavier than they used to.
Growth that strains structure.
Transitions where what worked before doesn’t anymore.
More advice doesn’t help here.
What helps is space to think clearly — with someone who understands responsibility, complexity, and scale.
How I Work With Leaders
I work with leaders when direction, structure, and leadership alignment need to be reconsidered — not tweaked.
This isn’t about advice or frameworks.
It’s about creating clarity where complexity has outpaced existing ways of thinking and operating.
Clarifying direction when priorities compete
Putting structure in place to support growth
Aligning leadership decisions with real constraints
Who This Work is For
This work tends to resonate with leaders who are still close to the business — carrying responsibility for both direction and execution.
Founders and CEOs building beyond the early stage
Leaders navigating the shift from intuition to structure
People making decisions that will shape the next phase, not just maintain the current one
Not a Fit
It’s probably not a fit if you are looking for:
A highly institutional advisory or board-level role
Optimization at scale within a mature organization
Delegated strategy work handled primarily through teams
About Brad
Before founding my own company over 25 years ago, I was a senior executive inside one of the world’s largest advertising conglomerates — working in the analytical side of the business, not the creative spotlight. I then built a marketing analytics firm from a one-person practice into a 40+ employee company, reinventing it repeatedly as marketing moved from analog to digital, and then online — with decisions that succeeded and some that didn’t.
That experience shapes how I approach growth, structure, and leadership under change. I hold an MBA from the University of Michigan, but this work is grounded first in operating experience and the realities of decision-making when the stakes are real.
Most work begins with a brief, confidential conversation.
No pitch. No obligation. Just a place to talk things through.